PRO-TECHS Keratin Shampoo is a gentle formula that replenishes keratin protein, strength and lost moisture for smoother, more manageable hair. Eliminates frizz, restores elasticity and helps repair breakage while preparing hair for easy, fast blow-drys. Hair that’s silky smooth but still full of natural movement. How to use Apply to wet hair, gently massage the scalp and roots with finger tips to work into a lather. Lightly squeeze the shampoo from roots to ends and rinse thoroughly.